Corsini Cafe
How to give business a wake-up call
Corsini Cafe exports coffee tradition Made in Italy in more than 60 countries around the world by also leveraging its channel e-commerce To sell coffee, barley, tea, infusions, ginseng and coffee machines in compatible 100% pods and capsules.
The Tuscan roasting company asked us for a consultancy to analysis and strategic planning Of web marketing activities aimed at increasing brand awareness and improving online positioning.
The brief also called for structural and graphical optimization of the site to increase its qualitative traffic and increase its performance OF SALE.
Keywords
Goal
Increase the brand awareness and improve the online positioning.
Solution
In team with Retalco e Air ADV, we developed planning and analysis activities of Media Planning e Digital Marketing, monitoring, optimization and reporting of cross-channel digital campaigns.
After a careful analysis of the keywords most searched for, trends in the target industry, and the activities carried out by the main competitors in the domestic market, the SEM campaign at Google AdWords, with ad groups structured around specific offerings.
To improve campaign performance, continuous reporting was carried out with monitoring of qualitative and quantitative results. The SEM campaign was flanked by a campaign of Social Media Marketing, conveying messages Social ADS through the fanpage Facebook.
We also dealt with the analysis of the UX e UI to identify improvements to the structure: this led to the graphic restyling of user interface of the website caffecorsini.it and targeted structural layout optimization activities, as well as monitoring and reporting of the brand's digital identity.
