Corsini Cafe
How to make leads that matter and brand reputation
The history of the Corsini Cafe began more than half a century ago in a craft workshop in Arezzo.
Today, Tuscan roasting company exports coffee tradition Made in Italy In more than 60 countries around the world.
With the aim of increasing the brand awareness and build more engagement with the target audience, the company contacted us for a consultancy of advertising on the web and on Facebook, asking us to build a business that would increase the sentiment of the brand and generated leads.
Keywords
Goal
Increase brand sentiment and generate leads.
Solution
In response to the brief we planned a online contest in which users were asked to share a photo telling their ideal moment for drinking good coffee.
The images were placed in a photo wall consulted by the public and the jury to express their preferences. The contest included a instant win daily products Corsini Cafe and, at the end of the contest, a panel of judges decided on five winners who won a “Gran Riserva” espresso machine and generous supplies of Arabica, while the final drawing awarded a fantastic Trip to Kenya.
An ontop of the online contest was definitely the ability to invite friends via Facebook to receive bonus seconds to invest in the instant win: the option increased the loyalty and engagement of registered users and the viralization of the contest.
To the actions Frontend, BASED associated Quickly, a patented product that with its real time graphs and reports that can be consulted via dashboard has returned to the client all the data of the activity: subscriber frequency, photos uploaded, virality index and much more.
This information, visible directly online from the analytic dashboard Medialytics, have made possible the dynamic optimization of the digital campaigns supporting the initiative with a natural improvement in performance.
All activities were supported by the platform of Backend, which enabled the customer to directly and securely receive the Lead collected.
