Insight
Based stories of events and talks.
Pharma, Content and Chaos: the formula for turning it into value
he concept of health in Italy is becoming more and more everyday: prevention, self-care and health products are steadily entering purchasing habits, even in the large-scale retail trade, which is growing in the “health” basket. Consumers seek convenience but also reliable information, moving naturally between pharmacy, supermarket and online.
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Beauty & Pharma trends: how AI and new channels are transforming retail and content
The worlds of beauty and health no longer run on separate tracks. The convergence of beauty and pharma is now a structural reality: boundaries blur, needs overlap, channels hybridize. And in all this, content becomes the real protagonist.
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ADAM: Based's Adaptive Digital Asset Management.
Managing digital assets is not just about organizing files: it means optimizing workflows, improving efficiency, and ensuring brand consistency across every touchpoint. Without clear management, you risk wasting time and resources.
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How to improve user experience with dynamic checkout
Integrating customized payment solutions, managing the flow in one dashboard and simplifying checkout access incentivizes the scalability of an omnichannel business.We talked about this with Gabriele Curvietto, partner manager at MultiSafePay and featured in today's “Nice to meet you.”.
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Sustainable omnichanneling with data-inspired marketing consulting
Combining data with proprietary algorithms and methodologies to turn marketing insights into action plans and offer sustainable solutions that meet brands“ omnichannel needs. This is the focus topic of today's ”Nice to meet you" in which we interviewed Francesco Porri, managing director of Fortop, a high-tech marketing consulting firm in which we are a partner.
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Increasing omnichannel business scalability with automated billing
Increasing omnichannel business scalability with automated billing Knowing the legislation of European countries, which is extremely different from each other, is one of the difficulties an omnichannel business may face when deciding to expand beyond national borders. We discussed this in today's “Nice to meet you” with Joyce Scognamiglio, Head of Sales Einvoix: the first tax intelligence that automates invoicing.
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How to measure and analyze SEO strategies in an omnichannel context
"SEO has a devastating impact in the omnichannel experience." Word from Massimo Fattoretto, CEO of Fattoretto Agency, who in today's "Nice to Meet You" reveals the secrets to measuring and analyzing SEO strategies in an omnichannel context.
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Generating new sales opportunities with omnichannel delivery experience
With Roberto Fumarola, CEO of Qaplà, a comprehensive e-commerce shipping management platform, we looked at practical examples of post-shipment marketing to improve the delivery experience for companies selling online.
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Sustainable omnichanneling for brands in the fashion industry
Linda La Montagna talks about Antony Morato's consumer-centric strategy Always-on research to adapt to market needs and listening to the customer to know and meet their demands. These are the main tactics being implemented at Antony Morato in response to the consumer's need to relate to the brand across various micro channels and touchpoints.
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Brand & Omnichannelality: Carpisa focuses on Loyalty Program
Addressing digital transformation, curating mini-touchpoints with consumers, creating non-discontinuous flow and customer journey between online and offline worlds: an onerous challenge for many brands
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