Based

B-Group Agency: an integrated, full-service ecosystem for marketing

B-Group Agency was born from Based Agency's experience and collaboration with strategic partners to offer A single full-service entity in marketing and communications.

 

With an ecosystem of integrated expertise, companies can access comprehensive solutions, from digital strategy and content production to in-store communication management and digital product development.

A network of vertical excellence operating under a single direction to ensure strategic vision, operational efficiency and measurable results.

Our business network:

  • Ensures strategic and operational continuity Between the different disciplines of marketing and communication
  • Optimizes processes Through effective integration of media, creative, digital development and retail
  • Improves performance With a data-driven approach and real-time measurable solutions
  • It reduces complexity for brands, Offering a single point of contact that can manage the entire process

B-Group Agency at Netcomm Forum 2025

Get to know the business units of B-Group Agency

Based Agency

Project leader, with more than 20 years of experience in digital marketing and an international client portfolio, leads the group's strategic transformation with a data-driven and innovation-oriented approach.

STRATEGY AND COMMUNICATION

Delion

Specializing in performance media and marketing operations, optimizes advertising campaigns and omnichannel strategies to maximize results.

MEDIA UINIT

Pushapp

Business unit dedicated to iOS and Android app development, supports companies in digital transformation with advanced technology solutions.

DESIGN & PRODUCT UNIT

Production Code

Experienced partner in multimedia content creation, from video storytelling to film and photo production for brands.

CONTEN CREATION UNIT

BI&BI Advertising

Specializes in in-store communication, designs and implements point-of-sale materials for an engaging shopping experience.

POP & RETAIL UNIT