In order to propose the right promotion strategy to its clients, BASED starts with a careful analysis of the reference scenario to identify the right media mix and enable the client to achieve the set goals: improved brand awareness; increased visibility; product/service launch or actual conversions, such as sales.
To define the strategy, BASED deals with the analysis of:
- Marketing goals
- Communication goals
- Geographic coverage
- Competitor
- Target audience
- Budget to be allocated for planning.
After carrying out the strategic analysis and media mapping, the best channels are, then, identified to ensure maximum results and reach the target audience (blog, social, forum, newsletter, DEM, display, sem, programmatic). The BASED team then proceeds with the distribution of the budget on the selected media using also leading partners in media buying - such as Rocket Fuel, RCS, Agenzia Manzoni and others - and monitors the effectiveness of the campaign, providing constant monitoring and reporting activities.