When we say “paid media” we mean all paid media useful for promoting a brand, product, or activity.
The BASED team can guide you strategically and create your own Online advertising in every medium and platform. Want to do a series of sponsored posts on Facebook, LinkedIn or Instagram? Do you want to invest in a targeted online banner campaign? Do you want to appear among the top search entries on Google? We can help you do this and more. With more than 10 years of experience in the digital world, we will know how to support you and answer all your questions, and our online professionalism will become yours.
You can contact us now to share your project with us: we offer a free, no-obligation quote.
What do we talk about when we talk about online advertising? Many different areas, which BASED covers entirely.
With SEM we refer to the Search Engine Marketing and that is to marketing applied to search engines, by which we indicate all activities designed to generate qualified traffic to your site. Thanks to SEM campaigns, it is possible to increase traffic to the site from a target audience potentially interested in taking an action. SEM is, therefore, very suitable for making one's company known, pushing a product/service, or in any case in which one needs a conversion. The paid search mode with Google AdWords allows you to purchase sponsored ads in the search engine results pages. Keywords are purchased, so that every time the user searches for that word on Google, they see the ad. It is therefore targeted advertising. In addition, this activity makes it possible to collect data and analyze the interested target audience that has reached the site, which is important for setting subsequent marketing activities.
The widespread use of social media has introduced a new form of advertising social advertising, a key tool for planning advertising campaigns aimed at increasing the visibility of promotions or content on company pages. Thus, with social Ads it is possible to run promotions on Facebook, Twitter, LinkedIn and Instagram to pop up paid advertisements and reach your target audience immediately. In fact, you can select the audience based on interests, job sectors, qualifications and many other elements, making the campaign very effective. Social Ads campaigns can provide payment by impressions or by clicks, that is, only by views or only by actual conversions.
So-called display campaigns are, on the other hand, visual or video ads, which are effective especially if one intends to strengthen the company's brand awareness and is dealing with rather well-known brands. Display activities can be managed by purchasing space on the relevant sites or by using programmatic platform, a mode of ADV that involves the purchase of impressions, clicks or views that will be delivered on specific sites, blogs, industry webzines or other thus optimizing the adv aimed expressly at a target audience and potentially interested in performing an action on the ad by entrusting the delivery to a software that studies user behavior (behavioral advertising).
Before choosing the most suitable type of advertisement for the client, BASED studies the goals of awareness, sales, traffic or leads, that are to be achieved and then selects the most appropriate channels and means from: Social Ads, Paid Media, SEM, DEM, Newsletter and more. For Media Planning activities, BASED can count on important partnerships with dealerships of national and international importance.
Ask us now for a quote to promote your company, product or business-it's free.