Social Networks as Preferred Target Relationship Touchpoints

More than 20 years after the appearance of the first communities, Brands are called to a systematic and complex presidium of Social Networks. The contribution of these platforms, in fact, moves along the entire funnel being an integral part of the digital (and social) diet of every Consumer. based can be the ideal Business Partner for Brands that want to use Social Networks as an integral part of the omnichannel strategy. 

The semantic expansion of the concept of Consumer

In based let us start from a fundamental concept: the concept of “consumer” can no longer be caged within the boundaries of B2B and B2C. A semantic dilation must be applied and it must be understood that under the label “consumer” the Brand may encounter different subjects. Its own employees, i suppliers, i business partner, the influencer and so on. In short, a highly articulated world of stakeholders whose actions can Dramatically amplify the reach of any communication, in both a positive and negative sense. 

The expansion of the concept of “consumer” on social networks

The diagram shows the effect of semantic dilation applied to the concept of consumer
And the opportunity to apply different communications levers calibrated to the individual sub-cluster

The Role of Social Networks for Brands

Each Social Network can play a specific role, or multiple roles, in the strategy of presidium by Brands. For this reason, each action must be weighed within a larger scheme that places social networks in a holistic and omnichannel approach. 
Consistency and coherence go hand in hand with the trustability that a Brand today needs to show in order to gain the attention, first, and trust of its target audience. To do so, it is more necessary than ever to have a qualified partner and professional monitoring and measurement tools.  

The expertise of based at the service of Brands

In based we have mixed expertise from different fields to be able to support Brands in managing Social Networks as an integral part of Brand and Product strategy. Art director, Copywriter, Social Media Manager & Strategist plus Data Scientist and specialists in the Paid Social make up the multidisciplinary teams we provide to our Clients.
We move nimbly on all the most popular and functional platforms at the Business of our Clients, studying the new Social Trend, monitoring the role of the Influencer and measuring weights and distances in the competitive arena of the Markets we manage. 
Our taylor-made approach allows us to create a team that is perfectly aligned with the needs of our Clients by providing ongoing, relevant, and measurable support to the growth of the Brand Who rely on our professionalism. 

Contact us to tell us about your reality and study together how to be useful and functional for your Brand's Business.

• We produce ever-changing content to feed the company's social profiles
• We spread the content of your institutional page or blog in a targeted manner and using specific social networks
• We listen to social networks and manage any crises with users
• We monitor trends in corporate social media sentiment and influence through metrics and analytical tools (such as Facebook insights, Twitter Analytics, Pinterest Analitycs and others).
• We analyze conversion rate from social platforms, perform visual link analysis and number of clicks, video tracking
• We analyze the target audience of followers by developing an appropriate tone of voice and graphic mood