Filorga Skinyzer
Phygital innovation in skincare analysis
In an era where the line between digital and physical becomes increasingly blurred, we have created for Laboratoires Filorga A revolutionary tool that redefines the shopping experience in the industry skincare, combining the precision of digital technology with the value of professional pharmacy consulting.
Goal
To create a “non-discontinuous” customer experience capable of seamlessly combining online and offline worlds.
Consumers, due to the fragmentation of the experience between digital and physical, are often disoriented in choosing the products best suited to their needs. We wanted to provide retailers and pharmacists with an effective technological tool to offer personalized advice and increase sales opportunities.
Solution
We have developed Skinyzer, a skin analysis tool that offers consumers personalized advice and suggests the perfect day/night skincare routine designed for the individual person. A useful support to fine-tune a customization effective by ensuring An optimized, immersive and more efficient user experience both in the retail which online.
We were able to speed up purchasing time both on the web and in the pharmacy and to significantly reduce the perceived distance between brand and consumer. Skinyzer represents a “Smart by Based” solution: effective for the client's business, sustainable in cost and implementation efforts, and perfectly aligned with the digital evolution of the pharmaceutical market.
