Filorga - Skin Quality Time
A phygital project that combines content, user experience and retail activation
In the world skincare, talking about “skin quality” is complex: it needs clarity, scientific authority and the ability to engage the consumer without trivializing.
Laboratoires Filorga asked us to develop a project capable of enhancing the concept of Skin Quality in an educational but experiential way, with an approach omnichannel that combined digital, retail and consulting.
Goal
Telling the Skin Quality as a key value: not just aesthetics, but culture of care and prevention.
The goal? To build a project capable of informing, engaging and activating consumers on all touchpoints, with a coherent and measurable strategy.
Solution
We designed an ecosystem phygital that would accompany the user on a real journey: get informed, get acquainted, take action. An integrated experience that lives Online, in-store and in direct relationship With the audience.
Tools
Science education
We designed a content platform to explain in a clear and accessible way the main parameters of skin quality (hydration, tone, elasticity, radiance, and texture), and how to care for it with the support of aesthetic medicine techniques and professional skincare protocols.
Digital self-assessment
We have built a quick and intuitive online test designed to help people independently assess the quality of their skin and receive an initial personalized profile.
Retail activation
We designed an in-store tool that retail specialists can use during Masterclasses, which will be held throughout Italy, in more than 100 pharmacies to strengthen the dialogue between brands, pharmacists and consumers. A project that combined content, relationship and activation into a single strategic flow, with the goal of increasing: brand awareness about the Skin Quality concept, pharmacy loyalty and digital user engagement.
