Unibet
Staying tuned to the target audience on all platforms: do we bet?
Unibet involved us to promote its portal and present its new app: to do so, we designed and produced a campaign TV commercials at motion graphics, planned on Sky e Mediaset during the European Football Championships and the entire 2016/17 television season, and realized display advertising In dynamic online creativity.
Goal
Making the most of the media and achieving the goal of creating a strong engagement With the target.
Solution
We simplified the production of banners dedicated to each soccer game by developing a tool online that can generate dynamic creativity, to display advertising, updated in real time with respect to the online odds of Unibet. Le dynamic display campaigns proved to be the best in terms of CPD compared to those on other digital channels such as the DEM. The specific ad hoc creativities related to the Champions League e Series A had a lower cost per acquisition than generic creatives.
