Bridgestone
How to support a brand with an Olympic strategy
Became a TOP Partner of the International Olympic Committee In 2014, on the occasion of the Winter Olympic Games in Pyeongchang in 2018 Bridestone needed to develop engagement activities to increase its brand awareness, create buzzing and retain the target audience.
Goal
Increase its brand awareness, create buzzing and retain the target audience.
Solution
Thus, we designed the creative for the campaign banners, developed a landing page, redirected to the store locator Bridgestone and optimized to improve its usability, and designed the DEM To promote customer-activated actions.
We also dealt with the legal management and the development of the’online sweepstakes designed on the occasion of the Olympics.