Havana
How to optimize campaign performance with targeted digital strategies
Havana Club is a brand famous worldwide for its rum, historically produced in the Cuban capital.
The distillery was founded in 1878 by José Arechabala, which is said to have been inspired by the name of a famous club in Havana.
On the occasion of a contest, which saw bartenders Havana Club compete to decree the best in major cities across our country, the brand felt the need for a technology partner that could optimize its creativity.
Goal
Create product awareness, strengthening the’engagement and retaining the’audience.
Solution
We dealt with HTML optimization of the creativity and geolocated banner planning, which automatically changed depending on the user's city showing only “testimonial” bartenders” Havana Club Of the city of reference.
