Triumph
Contests that triumph!
The well-known brand of lingerie contacted us because they needed to improve their brand awareness to reach a younger target audience, create engagement and have an effective tool for profiling the target audience.
Keywords
Goal
Improving one's brand awareness to reach a younger target audience, create engagement and have an effective tool to profile the target audience.
Solution
In response to the brief we designed and curated a social contest on Facebook in which 10 actresses competed to participate in the casting Of the new face Triumph.
Users could interact by answering questions about the product featured in the campaign of digital marketing and then access the video casting of the potential testimonial.
This type of contest “interactive,“ of which we managed both the technical and legal aspects, proved useful not only in improving the brand awareness and do engagement e buzzing on the web, but also because targeted actions to engage the public through the social media They amplify the concept of virality.
