Clinique
3 steps to engage a new target audience
Market leader in the sector beauty, Clinique has introduced countless innovations to the world of cosmetics, but the best known of all is certainly the 3-step treatment for the daily routine Of the skin: cleanse, exfoliate and moisturize.
From this historical strength we started to create the creative concept of the strategy of marketing designed to meet the need of the client, who asked us for advice to increase the sell-out engaging a new target audience, that of the millenials.
Goal
Increase sell-out by engaging a new target audience, millennials.
Solution
For Clinique we designed and implemented the online contest #3passenger, a competition dedicated to young career women who strive every day to achieve their goals, who love to devote themselves to their well-being and choose Clinique As a daily beauty formula.
We have tied one of our patented products to the contest, the CRM Medialytics, to create graphs and reports in real time via dashboard and provide data on frequency of subscribers, photos uploaded, virality index and other relevant data.
We also created a CMS that allowed the client to independently manage the content and the blog.
