Rimmel London
How we supported the brand in the one-to-one relationship with the target audience by achieving measurable results.
The need for Rimmel was to build a stronger relationship with female consumers, triggering engagement and approaching a younger target audience in a consistent and creative way. We therefore structured a targeted editorial strategy, producing ad hoc content for the Italian market and creatively adapting global materials. Content that was conveyed not only through social platforms but also with in-store and Direct Marketing.
Goal
The need for Rimmel was to build a stronger relationship with female consumers, triggering engagement and approaching a younger target audience in a consistent and creative way.
We then structured a targeted editorial strategy, producing ad hoc content for the Italian market and creatively adapting global materials.
Content that was conveyed not only through social platforms but also with in-store and Direct Marketing.
Solution
Constant analysis of data and insight allowed us to reshape content and communication channels in real time, improving performance and consolidating target audience retention. This, together with a community management effective and receptive, led to a significant increase in the organic reach And interactions per post.
