Max Factor
How to reposition a brand and intercept the right target audience.
With Max Factor we shared a communication strategy that would reposition the brand consistently and credibly on the web: from analyzing the target audience to correctly identifying the buyer personas, to the creation of original content, as well as the ad hoc adaptation of the brand's global materials for the Italian market.
A complex process that led to the selection of the most suitable means, the complete overhaul with a view to SEO of the site and the activation of tools for Email Marketing.
Goal
The approach also included the strategic use of social media and the choice of a solid testimonial such as Rajan Tolomei, with the activation of a community management effective, structured media planning and creative use of technology tools with drive-to-store objective.
Solution
The approach also included the strategic use of social media and the activation of a community management effective, structured media planning and creative use of technological tools: in the first six months the result was an increase - steadily growing - of followers Instagram and interactions per post Facebook.
