Pupa Milan
When technology becomes communication.
Pupa Milan has been in the Italian beauty industry for more than 40 years and caters to a young target audience that is naturally inclined toward the use of technology-how best to leverage this inclination to build customer loyalty and generate buzz?
Simple: by improving the user experience, creating new touchpoints and triggering engagement Through the use of technology.
Goal
Improve the user experience, creating new touchpoints and triggering engagement through the use of technology.
Solution
Based Agency has developed in-house a’mobile app which integrates a mix of technologies so that consumers can receive news in push notification, find the nearest stores that sell Pupa products, scan a product's barcode to view its information sheet, and update your digital beauty case by leaving a review to get coupons you can use on the’Pupa e-commerce.
