Poretti
About “prosit”
The history of the Poretti Brewery began in 1877 from the passion of its founder, Angelo, who embarked on a journey to meet and learn from the best Master brewers of Austria and Bavaria all the secrets of traditional production.
As was the case in 1881, the Poretti Beer was chosen as the official beer of the Italy Stand at Expo 2015.
For the launch of the range Poretti 7 hops, the brand asked us for a consultation of online advertising to build the product awareness of new references, devise a creative concept for the dedicated mini-site and work on the’engagement Of a focused target audience.
Keywords
Goal
Increasing the product awareness of new references, devise a creative concept for the dedicated mini-site and work on engagement of a targeted target audience.
Solution
We developed the mini-site for the contest of the brewery Poretti, with a concept focused on product awareness: the aim of the game was to make one's own “virtual” craft beer by customizing every detail.
The user, once registered, had the ability to choose bottle, label, and taste of their ideal beer and submit it for other users to vote on to make it a real product, for sale in the following season.
The sweepstakes at Facebook had the primary goal of introducing consumers to the full range of Poretti 7 hops and, through the gamification, involve and gratify it with policies of reward: each user, in fact, could participate in a drawing for a monthly supply of Poretti beer.
These contest mechanics prove very useful in bringing the consumer and creare engagement in a relationship with the brand, giving the company an opportunity not only to build customer loyalty, attract new customers and make online buzz, but also to build actions of Lead generation and obtain important data on the profiled target audience, useful for initiating actions to strategic marketing e market surveys.