Calligaris
Engaging users and branding with gaming
Born of the skilled craftsmanship of the Friulian Antonio Calligaris, which began producing the famous Marocca chair in 1923, today the brand is a spokesman for the Italian Design around the world.
The company is by nature attentive to innovations: not only in the design and manufacture of its products, but also with respect to communication.
He contacted us to define the brand positioning on social media with a tool that would create a sentiment positive and strong with the target.
Goal
Define brand positioning on the social with an instrument that would create a positive and strong sentiment with the target.
Solution
In team with Omincom Media Group, we were responsible for the design and development of the Online game and the Digital contest.
The “Find the Logo” game, in which the user was invited to locate the Calligaris logo within rooms furnished entirely with items from the brand, proved to be an effective and fun way to showcase all the products while engaging the target audience in a dynamic gaming.
The application Facebook is inspired by classic video games and takes advantage of the Custom Action made available by the social media.
As each level is passed, the game increases in difficulty, and in each game the player has a chance to accumulate points that provide access to bonuses.
The element that facilitated the sharing-and thus the viralization-of the’App was being able to challenge one's friends on social media and compete in the overall rankings.