Meda
From the shelf to the smartphone with Augmented Reality
Sargenor e Magnasol, pharmaceutical company products Meda, are two dietary supplements useful in combating states of physical and mental fatigue.
The client needed to communicate the insight of the two products effectively and efficiently, intercepting a target younger.
Keywords
Goal
Communicate the insights of the two products effectively and efficiently, tapping into a younger target audience.
Solution
We worked primarily on the design of new touchpoint and, to give value to the products of Sargenor e Magnasol by Meda Pharma, we have chosen to cross a new frontier of the marketing: combining the visual language of the packaging With the digital one.
This was done by harnessing the potential of a product we developed in-house: the Thirdy, which uses the technology of the augmented reality to improve the user experience Of users and interaction with the product.
Simply by framing with your own device the supplement pack, in fact, the user can view a detailed video on the dietary supplement packs. We have thus fully developed the’mobile application, downloadable as a free version from Apple Store.
