#nomakeupskincare for Filorga
Based in support of Filorga to tell the Brand's vision in ‘Skincare is the new make-up'.
The Italian branch of the Brand Filorga, France's first aesthetic medicine laboratory, involved Based To tell their own interpretation of the phenomenon ‘Skincare is the new make-up’. This resulted in the integrated communication campaign #nomakeupskincare whose Based Curates the creation of touchpoints and digital assets.
The project, all made in Italy, tells, through the use of the video tutorial, the routines of the make-care interpreted by three digital talents and over 250 Masterclass throughout Italy.
Goal
Supporting Filorga in storytelling the theme: ‘Skincare is the new make-up’. Construction of digital touchpoints and implementation of creative assets within a simple but, at the same time, effective digital communication architecture.
Simplicity, effectiveness, speed of execution, measurability-the KPIs around which to build the project.
Solution
For the project, Filorga chose the format of the video tutorial as the main means of communicate, on all touchpoint digital brand, its mission and its soin (the concept of “cure”) hybrid inspired by aesthetic medicine. The leading ladies Of the video tutorials and routines #nomakeupskincare corresponding, are three women, each of them with a personal beauty story in whose skin needs many other women can recognize themselves.
For five weeks, the project was supported by a major 100% digital media campaign which features a video strategy on major digital media (Youtube, Tik Tok, Facebook, Instagram, Spotify) with planning in programmatic centered on a target millennials with a 15″ subject.
