e-Retailer toolset for Filorga
How to simplify the relationship between Brand and e-Retailer while ensuring efficiency and consistency of digital identity
Still alongside Filorga for a simplification and efficiency of the communication flow between the Brand and e-Retailers. The system of internal “affiliation” of brands working side by side with retailers and e-retailers has always been a source of inconsistency and dispersion as well as extra effort for the Brand itself. Based has gained extensive experience precisely in creating workflows and systems for sharing information and materials to make these operations simpler, more efficient and at the same time improve the control that the brand has of the whole process.
Specifically, for Filorga Based has grantito:
- the creation of the workflow and the configuration of the tools To manage the activities;
- The governance of Brand-Agency-and-Retailer flows.”;
- The original production on brief or declination/localization of the asset Creative.
Simple, because. if it's smart, it works!
Goal
Improve the governance of the relationship process between Brand and e-Retailer by ensuring efficiency and consistency of flows.
Solution
Starting from the’assessment of what was in place, Based was responsible for designing a customized and simplified workflow that makes use of a tailor-made work tool fine-tuned to the specific needs of this Client. A technological infrastructure simple and sustainable (in implementation time, development and maintenance costs) that saved the joint team time and zeroed out the error rate of manual operations.
Also within the deal is the continuous production of creative assets (ex novo on a brief basis and/or localized from Global's materials).
