Estée Lauder
All the beauty in a click
Estée Lauder is one of the world's most famous cosmetics manufacturers: from the makeup to perfumes, he also deals with white cosmetics.
Founded in 1946 in New York City by Joseph Lauder and wife Estée, still maintains its headquarters in the Big Apple today.
The client contacted us to create a’interaction with the target audience leveraging social channels aimed at improving and increasing the’engagement and to the loyalty Of the target audience.
Goal
Create an interaction with the target audience that leverages social channels aimed at improving and increasing engagement and retention of the target audience.
Solution
Thus, we designed and developed canvas at Facebook, taking advantage of the features of this tool that allows the user to take advantage of the information using the entire screen of their smartphone.
For Estée Lauder, we designed a series of canvases that explained, in a simple and engaging way, the features and history of some of the brand's products to incentivize the target audience to try them out.
