DS Auto
How to make leads that matter
Historical model of the parent company Citroën, DS AUTO becomes a fully autonomous automotive brand in 2014.
The brand, already active in the Asian market, presents for the first time in Europe the new DS 5 on the occasion of the Geneva Motor Show 2015.
On this occasion, the client needed to penetrate the European market with effective communication: after experimenting with the new contact acquisition ads developed by Facebook - the Lead Ads - asked us to study a solution that could engage the target audience and measure their purchasing behavior in real time.
Keywords
Goal
To penetrate the European market with effective communication by finding a solution that could engage the target audience and measure their buying behavior in real time.
Solution
We then made a Landing Page dedicated with analytical dashboard that enables real-time study of the Lead generation from the campaign of Direct e Display Marketing.
The platform allows different Backend roles to be set up that can view and analyze the quality of the lead and allow all figures involved in the project to independently manage data and content.
The responsive mini-site, thus optimized for mobile, pc and tablet, is made with a unique design that allows the user to choose the product to test or about which to inquire.
