Nissan
Guiding a brand toward social buzzing
The famous Japanese automaker is best known for its city cars but also famous for producing sports and off-road cars, from classic models to the most modern SUV.
On the occasion of the woman's day, Nissan requested our support to develop an idea that could generate social buzzing and enliven Nissan's official profile on Twitter, promoting its model Juke.
Keywords
Goal
Generate social buzz and increase the’engagement enlivening Nissan's official Twitter profile, promoting its Juke model.
Solution
To create product awareness, attracting the target audience, generating buzzing and increasing engagement, we designed and developed a “twitterbot”, through which the user could post another user's name Twitter by choosing one of the hashtag defined to achieve a custom dedication, generated by the software by combining creative visual e copy developed for the occasion and featured in database.
The operation generated excellent feedback on Twitter and was attended by some influencer.
