Filorga MoR
Revolutionizing E-commerce with the Merchant of Records model
To address the increasing complexity of the digital experience, we have developed for Laboratoires Filorga a management solution e-commerce which redefines the standards of online sales in the luxury beauty industry through the implementation of the Merchant of Records (MoR) innovative and personalized.
Goal
Facing significant challenges related to complex e-commerce management.
Specifically being able to address the need for:
- Balancing digital presence and traditional channels;
- Manage logistics, administration and customer care;
- Address high infrastructure and personnel costs;
- Ensuring a premium experience online as well.
Solution
We implemented a model MoR innovative that turned challenges into opportunities. How does it differ from that offered by the major e-commerce players? The creation of a experienced and joint agency-client team; plug & play integrations; optimized logistics, customized and managed by the agency; experienced customer care and vertical in the pharma, beauty, and cosmetics worlds where regulators and ministries imply up-to-date legal knowledge.
The Merchant of Records (MOR) model offers an architecture that allows brands to expand directly to the consumer with agility, while maintaining a balance with physical distribution channels strategically rather than tactically.
