When you decide to be online, you become a protagonist.
If you increase the chances of interaction, you multiply the probabilities of business. And (let's not forget) you expose yourself to the judgment of many more people. By studying users' online opinions about your business, you will have the opportunity to increasingly meet their expectations, modifying your service where and if necessary, thus giving birth to a small army of satisfied customers. And as you know, a satisfied customer is a customer who brings other customers.
BASED can create a report of your brand reputation, meaning what users/customers say about you online.
The process that leads to the analysis of the situation is based on listening to the network and monitoring user conversations. First, it is necessary to:
– Identify listening areas
Analyze the sentiment of the network
– Monitor social networks, the blogosphere, forums, websites, communities, and groups.
Listening can also be divided into multiple types based on the objective you intend to achieve:
– Listening aimed at improving the positioning of your brand/service
– Listening intended to understand how your competitors are talked about, highlighting their strengths and weaknesses
– Listening intended to identify your influencers and stakeholders.
In summary, listening to the network means understanding brand perception by analyzing comments, articles, posts/tweets, and news related to information, initiatives, events, and products launched by the company. Only through careful and constructive monitoring is it possible to plan the right strategy to improve brand image and engage with your audience.
Would you like to discover how your brand is perceived online? You can find out now: request a free quote for an in-depth analysis and strategic suggestion from us.