Sustainable omnichanneling for brands in the fashion industry
Linda La Montagna talks about Antony Morato's consumer-centric strategy
Search always-on to adapt to market needs and listen to the customer to know and meet their requirements. These are the main tactics that are implemented in Antony Morato in response to the consumer's need to relate to the brand on various micro channels and touchpoints.
In the chat with Linda The Mountain, Omnichannel & E-commerce Manager of the brand, we found out how the company is shaping itself to the needs of the consumer to meet a growing demand for omnichannel.
As a result of internal coordination work to ensure a comprehensive customer journey and opening up to the world of reviews, the company is achieving very satisfactory results, while also managing to cope with the complexities of internationalizing stores.
Watch the full interview and discover Antony Morato's “consumer first” strategy.
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