In a world where the consumer experience is becoming increasingly complex and immersive, brands are looking for solutions that can meet high consumer expectations that are integrated and also sustainable.
This sensitive issue will be a topic of discussion during our workshop at the Netcomm Forum, “MOR is More: Beyond Direct Selling, Toward Sustainable Omnichannel Experiences.”.
The Merchant of Records (MOR) model emerges as a beacon in this landscape, offering an architecture that allows brands to expand directly to the consumer with agility, while maintaining a balance with physical distribution channels in a strategic rather than tactical manner.
A tool that supports navigating these structured ecosystems that require the intervention of a strategic partner who deeply understands both new digital frontiers and traditional market dynamics.
Guests of our live workshop, moderated by Marianne Chillau, CEO & Co-Founder of Marlene Live & Transactionale, will be:
Appointment for Wednesday, May 8, 4 p.m., at Yellow Room 1.
If you want to learn more, we are waiting for you at
Milan, at Allianz MiCO, on May 8 and 9 at the booth N23 (1st floor).
Based is a Business & Digital Advisor specializing in the creation of end-to-end projects communicating digital e phygital. With 3 locations throughout Italy (Milan, Rome and Naples) and a team of more than 30 professionals, we take care of our clients' business along the entire funnel and turn key communication elements into actionable, measurable projects and effective.
