Massimo Fattoretto, CEO of Fattoretto Agency, talked to us about Artificial intelligence and its impact on SEO dynamics.
They explained to us how and in which processes they integrated new technologies, starting from content creation, moving through press releases, translations, post production, and research of sources and citations from the web.
A confident point of view that Artificial intelligence will never be able to replace an SEO specialist but it will be a valuable collaborator that will facilitate and speed up work, and provide ideas and parts of programming code.
A technology, still in its preliminary phase, that will open new opportunities for those willing to get involved, working even more on the quality of their outputs. But it will create difficulties and problems for those who work without knowing what they are doing, superficially, and poorly.
For Massimo Fattoretto, now it is essential to focus on understanding and studying AI to apply it correctly in the future, but today He hasn't changed either the know-how or the modus operandi yet..
Watch his interview.
Our speech corner “nAIce to meet you” at Netcomm Forum 2023 was an opportunity to explore the full potential of artificial intelligence from different perspectives and discover our guests' valuable insight into the near future in digital. If you want to discover all the contributions of our guests, click here.
Based is a Business Digital Advisor specializing in creating end-to-end digital and phygital communication projects. We transform the key elements of communication into actionable, measurable and effective projects. With 4 offices throughout Italy Milan, Rome, Naples and Brindisi) and a team of over 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
