With Roberto Fumarola, CEO of Qaplà, a comprehensive platform for e-commerce shipping management, we have seen practical examples of post-shipment marketing to improve the delivery experience of companies selling online.
Ship to store, from store, email and tracking page customization are some of the solutions offered by Qaplà that allow brands to leverage their online and offline presence in an integrated way, going to the lower end of the funnel, seizing a great competitive advantage and generating new sales opportunities.
The customer has complete control of the message sent to the user: from the email about the progress of the delivery, to the text message, to the fully customizable landing page that is integrated into their site and prompts the consumer to return to an environment controlled by the merchant. A way to ensure continuity of dialogue and high retention.
Read more, watch the full interview.
Based is a Business Digital Advisor specializing in creating end-to-end digital and phygital communication projects. We transform the key elements of communication into actionable, measurable and effective projects. With 4 offices throughout Italy Milan, Rome, Naples and Brindisi) and a team of over 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
