Digitization and health: the Phygital Transformation revolutionizes pharmacy communication
With Chiara Verlato, journalist for Pharmacy Scanner, Farma 7, and Farma Mese, and editor-in-chief of Panorama Cosmetico and Orizzonte Salute, we discussed the added value that phygital transformation can bring to the pharmaceutical world.
Before the pandemic, the pharmacy took a traditional communication approach that COVID-19 completely changed, triggering a race for online presence.
Today we find ourselves in a context of fierce competition, with reduced profit margins, where the only way to stand out from competitors is to offer consumers an engaging and customized customer experience.
Digital is proposed as a tool to support pharmaceutical presence not only through e-commerce but by offering An omnichannel strategy with cross-functional activities ranging from the web to the point of sale, creating the correct on-off balance.
The suitcase Skinyzer It's a concrete example of how to integrate the physical and digital worlds, responding to the needs of a modern consumer who has evolved over time and today seeks a seamless shopping experience.
To learn more, watch the full interview and explore how phygital transformation is revolutionizing communication in the health sector.
Based is a Business Digital Advisor specializing in creating end-to-end digital and phygital communication projects. We transform the key elements of communication into actionable, measurable and effective projects. With 4 offices throughout Italy Milan, Rome, Naples and Brindisi) and a team of over 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
