“SEO has a devastating impact in the omnichannel experience.”. Word of Massimo Fattoretto, CEO by Fattoretto Agency, who in today's “Nice to Meet You” reveals the secrets to measuring and analyzing SEO strategies in an omnichannel context.
To be truly competitive and achieve significant results in the organic sector, it is essential to adopt a data-driven SEO. This approach makes it possible to study the available data and implement effective strategies, such as identifying new keywords to include in the editorial plan or advertising strategy.
It allows you to anticipate business seasonality and plan all activities, ensuring a good position on Google during traffic peaks.
Want to find out more about how to use SEO to increase your business revenue and get qualified traffic? Watch the full interview.
Based is a Business Digital Advisor specializing in creating end-to-end digital and phygital communication projects. We transform the key elements of communication into actionable, measurable and effective projects. With 4 offices throughout Italy Milan, Rome and Naples) and a team of over 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
