Our workshop at the Netcomm Forum, “Who's Afraid of AI? Realities and False Myths, Technological Risks, and Creative Opportunities of Adopting Artificial Intelligence Systems”, it was a journey in search of answers about The relationship between humans and new technologies.
How and to what extent is artificial intelligence destined to impact customer experience, and what aspects should we pay greater attention to in order to protect ourselves, both as brands and as consumers?
It's one of the questions we asked ourselves during the debate moderated by Gennaro Palma, CMO of Based®, in which participated:
A round table to address and compare opinions, experiences, and visions from different perspectives to get a complete overview on the topic of artificial intelligence and its implications.
Based is a Business & Digital Advisor specializing in the creation of end-to-end projects communicating digital e phygital.
We turn the key elements of communication into projects operable, measurable and effective.
With 4 locations throughout Italy Milan, Rome, Naples e Toast) and a team of more than 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
