Brand & Omnichannelality: Carpisa focuses on Loyalty Program
Addressing the digital transformation, treat the mini touchpoint with the consumer, create flow and customer journey not discontinuous between the online and offline worlds-an onerous challenge for many brands.
Intercepting the strategic and technological tools useful to address this transformation is very important. We discussed this with Antonio De Angelis, Head of Carpisa's Digital, CRM and Customer Care area..
To the need for omnichannel, the brand responds with a complete reorganization of all technological assets starting right from e-commerce and the online sales network, focusing on CRM integrations and improvements, but also reshaping the Loyalty Program.
A pioneer in launching loyalty cards, today Carpisa wants to redesign the Loyalty program by updating it to the needs of the modern consumer who wants to be emotionally involved, have immersive experiences and have direct contact with the brand.
Watch the full interview and discover how Carpisa gives value to the consumer by optimizing and modernizing one of its strengths.
Based is a Business Digital Advisor specializing in creating end-to-end digital and phygital communication projects. We transform the key elements of communication into actionable, measurable and effective projects. With 4 offices throughout Italy Milan, Rome, Naples and Brindisi) and a team of over 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
