Leverage Private Sales to Maximize Profits and Generate Added Value
It is undeniable that the overstock it has become a problem that needs to be controlled. Effective inventory management represents a crucial challenge for brands in every sector. The accumulation of products not only consumes vital financial resources but also carries significant risks that can negatively impact a company's overall health.
Ours CEO, Angelo De Caro, he spoke about it during the Black Friday Warm-Up at 4ecom: the meeting dedicated to exploring the world e-commerce to best prepare and maximize sales during the Black Friday 2024.
“Every unsold product is wasted money that could have been invested better elsewhere.” The solution? Transitioning from a Brand-Consumer model to a Brand-Family model, leveraging private sales, turning overstock into business opportunities and cash ready for new investments.
The creation of the platform Luxury Private Sales – the turnkey, effective, and effortless solution that the agency offers its clients, designed for a major client in the cosmetics sector, is a concrete example. Through an automated system that brought together all employees and the brand lovers' community, an invitation code was provided directly by the brand to access product sales, benefiting from advantageous discounts within a limited timeframe.
“This platform, created to provide a user-friendly and more accessible experience for all users involved, has been a success, as the data shows: from May 30 to June 5, 16,837 emails were sent with an open rate of 58.1%, and 7,536 products were sold, representing 94.1% of the overstock.”
An approach that limits access, with an invitation or registration, allowing the brand to control its clientele, protect its image, and pricing strategies. A way to turn inventory into cash without compromising the perceived value of the products and without damaging the traditional sales channel.
One effective solution and at the same time effortless which allows you to build loyalty with stakeholders closest to the brand by making them feel like an active part of the business.
Based is a Business Digital Advisor specializing in creating end-to-end digital and phygital communication projects. We transform the key elements of communication into actionable, measurable and effective projects. With 4 offices throughout Italy Milan, Rome, Naples and Brindisi) and a team of over 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
