Omnichannel. Paola orders for brands that want to involve the user and make them central in a customer journey increasingly integrated and “seamless” between online and offline. How difficult can it be for a brand to dominate all channels?
We talked about this with Marianne Chillau, CEO & Co-founder of Marlene Live and President of 4ecom. Your testimony tells how to bring The physical store experience in the digital age ensuring a human approach that responds to a need for customization, increasingly widespread among end consumers.
Live shopping becomes an opportunity for the brand, which can rely on a partner and free itself from the complexity of organizing a live broadcast and an event, allowing it to focus exclusively on strategy and the user.
A complementary, digital, effective, and omnichannel-compliant tool that Humanize e-commerce and what Create continuity between physical and digital retailers.
To know more watch the full interview.
Based is a Business Digital Advisor specializing in creating end-to-end digital and phygital communication projects. We transform the key elements of communication into actionable, measurable and effective projects. With 4 offices throughout Italy Milan, Rome, Naples and Brindisi) and a team of over 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
