With Marianna Chillau, 4Ecom president, CEO and co-founder of Marlene Live, we discussed the added value that artificial intelligence technologies can bring in terms of creativity and ideas.
In Marlene you work side by side with artificial intelligence, particularly with Chat GPT, exploited both in both strategic and content areas:
A somewhat outside-the-box application choice that stems from the realization that we do not yet have a machine that is educated to the point where it can replace humans in manual operations that are repeated over time. And which is therefore, at the moment, being leveraged to create stimulating content with the creative flare that is often absent due to lack of time.
The machine, freed from human limitations of thinking, has also proven to be a valuable ally in the writing of live broadcast scripts.
The goal of the next 12 months in Marlene? Integrate artificial intelligence into the technological system to analyze and study user sentiment in detail and be able to anticipate consumer trends and needs.
An enlightening interview that ended with a question asked directly with AI. Find out about it in the video.
Our speech corner “nAIce to meet you” at Netcomm Forum 2023 was an opportunity to explore the full potential of artificial intelligence from different perspectives and discover our guests' valuable insight into the near future in digital. If you want to discover all the contributions of our guests, click here.
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