With Federico Dezi, e-commerce manager of Doppelganger, we discussed evolutions in B2C strategies through the integration of artificial intelligence and possible applications in the fashion industry.
The brand has been using some artificial intelligence tools for some time now, both for recommendations and for the UI of the site, and Federico Dezi revealed to us some of the results (SPOILER: 21% of cart conversion rate) and a significant increase in turnover.
But Doppelganger has done much more: on the strength of these results, it has been implementing some AI tools at the point of sale as well for the past few months to support store assistants. A virtuous and concrete example of phygital business that works, with an omnichannel strategy That makes the user experience increasingly personalized.
We asked Federico Dezi also to answer a question asked directly by the AI: to find out, watch the full interview.
Our speech corner “nAIce to meet you” at Netcomm Forum 2023 was an opportunity to explore the full potential of artificial intelligence from different perspectives and discover our guests' valuable insight into the near future in digital. If you want to discover all the contributions of our guests, click here.
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