With Linda La Montagna, e-commerce and digital marketing manager at Antony Morato, we found out how new technologies are improving the customer experience and increasing sales.
The brand started as early as 2021 to integrate some artificial intelligence tools into its online communication, such as website and newsletter, thus being able to offer a increasingly personalized user experience And capable of meeting purchasing needs.
Satisfying but also anticipating, as consumers are guided and stimulated to discover new products in line with their interests in a more high-performing and almost “customized” way.
To date, the result is a clear optimization of cross-selling and upselling activities with an increase in the average shopping cart.
But Linda The Mountain also leaves us with his reflection (and prediction) for the future: very soon - thanks in part to the ChatGPT media boom - users will be aware of the’Impact that artificial intelligence has on their shopping experiences.
Why not try to involve them more and more in this process, turning it into a real Proactive dialogue between brands and consumers?
Our speech corner “nAIce to meet you” at Netcomm Forum 2023 was an opportunity to explore the full potential of artificial intelligence from different perspectives and discover our guests' valuable insight into the near future in digital. If you want to discover all the contributions of our guests, click here.
Based is a Business & Digital Advisor specializing in the creation of end-to-end projects communicating digital e phygital.
We turn the key elements of communication into projects operable, measurable and effective.
With 4 locations throughout Italy Milan, Rome, Naples e Toast) and a team of more than 30 professionals, we take care of our clients' business along the entire funnel: awareness & prospecting, experience & acquisition, conversion & client service, loyalty & nurturing.
