{"id":908,"date":"2021-10-25T20:11:36","date_gmt":"2021-10-25T18:11:36","guid":{"rendered":"https:\/\/basedagency.it\/?page_id=908"},"modified":"2021-10-25T20:16:46","modified_gmt":"2021-10-25T18:16:46","slug":"media-planning","status":"publish","type":"page","link":"https:\/\/basedagency.it\/en\/media-planning\/","title":{"rendered":"Media planning"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Strategic advertising planning<\/h2><br><\/br>\r\n\r\n\r\n\r\n<p>In order to propose the right promotion strategy to its clients, BASED starts with a careful analysis of the reference scenario to identify the right media mix and enable the client to achieve the set goals: improved brand awareness; increased visibility; product\/service launch or actual conversions, such as sales.<br><\/br>To define the strategy, BASED deals with the analysis of:<br>- Marketing goals\r\n<br>- Communication goals\r\n<br>- Geographic coverage\r\n<br>- Competitor\r\n<br>- Target audience\r\n<br>- Budget to be allocated for planning.<br><\/br>\r\nAfter carrying out the strategic analysis and media mapping, the best channels are, then, identified to ensure maximum results and reach the target audience (blog, social, forum, newsletter, DEM, display, sem, programmatic). The BASED team then proceeds with the distribution of the budget on the selected media using also leading partners in media buying - such as Rocket Fuel, RCS, Agenzia Manzoni and others - and monitors the effectiveness of the campaign, providing constant monitoring and reporting activities.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pianificazione strategica di advertising Per proporre la giusta strategia di promozione ai propri clienti, BASED parte da un\u2019attenta analisi dello scenario di riferimento per individuare il giusto media mix e permettere al cliente di raggiungere gli obiettivi prefissati: miglioramento della brand awareness; aumento della visibilit\u00e0; lancio di prodotto\/servizio o conversioni vere e proprie, come la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":814,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"default-page.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-908","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/pages\/908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/comments?post=908"}],"version-history":[{"count":4,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/pages\/908\/revisions"}],"predecessor-version":[{"id":920,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/pages\/908\/revisions\/920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/media\/814"}],"wp:attachment":[{"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/media?parent=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}