{"id":823,"date":"2021-10-25T18:58:24","date_gmt":"2021-10-25T16:58:24","guid":{"rendered":"https:\/\/basedagency.it\/?page_id=823"},"modified":"2022-12-22T15:35:04","modified_gmt":"2022-12-22T14:35:04","slug":"social-media-marketing","status":"publish","type":"page","link":"https:\/\/basedagency.it\/en\/social-media-marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"

Social Networks as Preferred Target Relationship Touchpoints

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More than 20 years after the appearance of the first communities, Brands are called to a systematic and complex presidium of Social Networks. The contribution of these platforms, in fact, moves along the entire funnel being an integral part of the digital (and social) diet of every Consumer. based can be the ideal Business Partner for Brands that want to use Social Networks as an integral part of the omnichannel strategy.\u00a0
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The semantic expansion of the concept of Consumer<\/h3>\r\n

In based <\/strong>let us start from a fundamental concept: the concept of \u201cconsumer\u201d can no longer be caged within the boundaries of B2B and B2C. A semantic dilation must be applied and it must be understood that under the label \u201cconsumer\u201d the Brand may encounter different subjects. Its own employees<\/strong>, i suppliers<\/strong>, i business partner<\/strong>, the influencer<\/strong> and so on. In short, a highly articulated world of stakeholders whose actions can Dramatically amplify the reach of any communication<\/strong>, in both a positive and negative sense.\u00a0<\/p>\r\n

The expansion of the concept of \u201cconsumer\u201d on social networks<\/h4>\r\n
\"L'ampliamento
The diagram shows the effect of semantic dilation applied to the concept of consumer
And the opportunity to apply different communications levers calibrated to the individual sub-cluster<\/span><\/em><\/h6>\r\n


The Role of Social Networks for Brands<\/h3>\r\n

Each Social Network<\/strong> can play a specific role, or multiple roles, in the strategy of presidium by Brands. For this reason, each action must be weighed within a larger scheme that places social networks in a holistic and omnichannel approach<\/strong>.\u00a0
Consistency and coherence go hand in hand with the trustability<\/strong>\u00a0that a Brand today needs to show in order to gain the attention, first, and trust of its target audience. To do so, it is more necessary than ever to have a qualified partner and professional monitoring and measurement tools.\u00a0\u00a0<\/p>\r\n

The expertise of based at the service of Brands<\/h3>\r\n

In based<\/strong> we have mixed expertise from different fields to be able to support Brands in managing Social Networks as an integral part of Brand and Product strategy. Art director, Copywriter, Social Media Manager & Strategist<\/strong> plus Data Scientist<\/strong> and specialists in the Paid Social<\/strong> make up the multidisciplinary teams we provide to our Clients.
We move nimbly on all the most popular and functional platforms at the Business of our Clients<\/strong>, studying the new Social Trend<\/strong><\/a>, monitoring the role of the Influencer<\/strong> and measuring weights and distances in the competitive arena of the Markets we manage.\u00a0
Our taylor-made approach allows us to create a team that is perfectly aligned with the needs of our Clients by providing ongoing, relevant, and measurable support to the growth of the Brand<\/a> Who rely on our professionalism.\u00a0<\/p>\r\n


Contact us<\/strong><\/a> to tell us about your reality and study together how to be useful and functional for your Brand's Business.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n