{"id":2728,"date":"2025-04-28T14:07:27","date_gmt":"2025-04-28T12:07:27","guid":{"rendered":"https:\/\/basedagency.it\/?post_type=insight&#038;p=2728"},"modified":"2026-05-25T10:17:16","modified_gmt":"2026-05-25T08:17:16","slug":"trend-beauty-pharma-ai-nuovi-canali-retail","status":"publish","type":"insight","link":"https:\/\/basedagency.it\/en\/insight\/trend-beauty-pharma-ai-nuovi-canali-retail\/","title":{"rendered":"Beauty &amp; Pharma trends: how AI and new channels are transforming retail and content"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The worlds of beauty and health no longer run on separate tracks. The convergence of beauty and pharma is now a structural reality: boundaries blur, needs overlap, channels hybridize. And in all this, content becomes the real protagonist.<\/p>","protected":false},"author":1,"featured_media":2976,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2728","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/insight\/2728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/comments?post=2728"}],"version-history":[{"count":30,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/insight\/2728\/revisions"}],"predecessor-version":[{"id":2768,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/insight\/2728\/revisions\/2768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/media\/2976"}],"wp:attachment":[{"href":"https:\/\/basedagency.it\/en\/wp-json\/wp\/v2\/media?parent=2728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}